Optimizing Employer Branding for Workforce Retention
Losing an experienced and skilled employee to your competitor can result in negative impacts ranging from a demotivated workforce to...
No more
blind spots
in the wild
With sharp curiosity, quick instincts, and effortless adaptability, we catch opportunities others miss.
Trouble Spots for Marketeers
Common challenges across industries
63% of marketeers are struggling with shifting customer behavior
71% of marketeers find it difficult to prove marketing impact on revenue
50% lower cost of hire can be achieved with one move: a strong employer brand
Clever Paws
at work
We understand brands aren't one-size-fits-all; our team steps in as your partner, offering personalized, result-driven solutions.
AI Powered Marketing
Marketing Consulting
Content and Storytelling
Creative and Production
Digital Marketing Services
Employer Branding
Technology
Why The Raccoon?
Our Mascot: Small but Unstoppable
Misunderstood by many, admired by those who look beyond the surface. Raccoons are often seen as troublemakers, but in reality, they are masters of strategy, quick thinkers, problem solvers, and experts at making the most of any situation. They do not wait for doors to open; they find their way in.
That is exactly how we see branding. Not every brand walks into the spotlight with applause, but with the right moves, it does not take long for perceptions to shift. Just as perspectives can change with a closer look, we help brands break free from outdated labels, take control of their narrative, and carve out a space that is undeniably theirs. In a world that is quick to judge, the real game-changers are the ones who rewrite the rules.
Scavenging for
Success
We listen, learn, and create success as a team. Hear honest feedback from our customers.
NLB Services has played a key role in helping EPAM India build a truly engaged talent community in a remarkably short time. From the start, our goal was to foster genuine interactions, not just followers, and they understood that deeply. Their ability to scale impact swiftly has made a real difference. Wishing the team the very best as they step into their new identity as BrandPipal. Here’s to more growth, more capabilities, and more milestones together.
Nandini Bhatnagar
Senior Director - Marketing, EPAM
It’s been a remarkable journey with NLB Services since the inception
of AIonOS. From building our brand identity to refining our vision,
their partnership has been thoughtful and impactful.
What stands out is their clarity, agility, and ability to turn ideas into action.
As they transition into BrandPipal, I see the same drive powering their next
chapter. Grateful for the collaboration, and excited for what lies ahead.
CP Gurnani
Co-Founder and Chief Executive Officer, AIonOS
NLB Services has been an incredible partner in driving impactful marketing, communications, branding, and outreach campaigns for Springer Nature India. Their creativity, commitment, and strategic thinking have consistently delivered outstanding results. I’m thrilled to see them evolve into their new avatar-BrandPipal-and I wish the team continued success in this exciting new journey!
Nidhi Gulati
Communications Director, Springer Nature India
The BrandPipal Flow
Nimble Tactics, Bold Outcomes
Understand
We dig deep into your brand’s world
Strategize
We spot opportunities others miss
Create
We bring it all to life
Launch & Measure
We track, tweak, and keep you ahead
We study your brand’s habitat using data and insights. From audience behavior to competitors, we map what shapes your space.
Using our team’s extensive experience, we create strategies that fit your brand’s strengths. Every move is based on facts, not passing trends.
With creative instincts and advanced tools, we design campaigns tailored to your brand’s environment. Everything stands out, yet fits right in.
We monitor every step using advanced tools and real-time data. Results guide our next moves, keeping your brand ahead of the pack.
Outsmart, Outthink, Outshine
Explore the secret sauce to winning in a world of transformation
Are Your Marketing Efforts Lost In C-Suite Translation? We’ve Got You!
Nearly 73% of CEOs report that marketing teams fail to demonstrate clear business value in their communications. This disconnection is...
Branding Attracts and Marketing Converts: Know the Difference
Employer Branding vs Recruitment Marketing: Understanding the Key Differences Yes, employer branding is not similar to recruitment marketing. These two...
Optimizing Employer Branding for Workforce Retention
Are Your Marketing Efforts Lost In C-Suite Translation? We’ve Got You!
Branding Attracts and Marketing Converts: Know the Difference
Brands that Trust Us
Knock on Our Den
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