Client
A global IT services and consulting company collaborated with a leading talent solutions provider to bolster diverse hiring, elevate hiring speed and quality, and create a more inclusive workforce by increasing the participation of women in technology roles. They aimed to refine their hiring process to attract and retain top female talent in STEM.
Problem Statement
- In 2019, only 28% of the workforce and 18% of managerial roles were held by women.
- The organization sought to bridge this gender gap and empower women in STEM.
- A structured approach was needed to actively recruit women and promote workplace diversity.
Solution
- Organized a hackathon – Bridge the Gap – focused on recruiting women in STEM.
- Partnered with a creative agency to design a 360-degree marketing strategy.
- Implemented a bold, creative campaign with paid and affiliate marketing.
- Utilized AI-driven assessments and structured screening processes to evaluate candidates.
- Promoted the initiative through PR campaigns and social media engagement.
- Designed a structured recruitment process requiring participants to pass a test.
- Executed a multi-channel digital campaign across LinkedIn, Facebook, Instagram, Yammer, and the company intranet.
Outcome
- Reached 15 million women in STEM across social media and affiliate networks.
- Received 2,590 registrations for the hackathon.
- Successfully hired 120+ women in STEM roles, exceeding initial targets.
- Achieved 365,900+ impressions and 4,711 profile clicks on LinkedIn, resulting in 27 registrations.
- Surpassed 1 million impressions with 13,771 profile clicks on Facebook.
- Executed the campaign with a budget of less than USD 10,000.
Impact
- 120 women candidates were directly hired into STEM roles.
- Multiple businesses benefited from the increase in diverse talent.
- The CSAT score of the key account improved from 4.2 to 4.4.
- The initiative demonstrated a measurable impact on recruitment, diversity, and employee satisfaction