Job Information
- Industry Marketing and Advertising
- Work Experience 10–12 years
- Date Opened 05/07/2026
- City Noida
- State/Province Uttar Pradesh
- Country India
- Job Type Hybrid
- Zip/Postal Code 201301
About the Role
- We are looking for a highly strategic and execution-focused ABM (Account-Based Marketing) Specialist with 10–12 years of experience in IT/ITES B2B marketing, lead generation, analytics and program management.
- The ideal candidate will be responsible for driving end-to-end ABM initiatives for enterprise client accounts by identifying and engaging high-priority target accounts, building CXO-level relationships, generating qualified opportunities, and supporting revenue growth.
- This role requires close collaboration with client sales teams to design personalized, persona-led engagement programs that nurture accounts across every stage of the buying journey—from awareness to conversion and long-term relationship development.
- The candidate should have strong experience in integrated marketing campaigns, stakeholder engagement, lead nurturing, demand generation, and enterprise relationship-building strategies.
Job Description
1. Account-Based Marketing Strategy & Execution
- Develop and execute comprehensive ABM strategies for enterprise and strategic accounts.
- Identify high-value target accounts and define account-specific engagement plans aligned with business objectives.
- Build persona-based targeting frameworks for CXOs, decision-makers, influencers, and buying committees within target organizations.
- Drive account penetration and engagement through personalized and multi-channel marketing campaigns.
2. Demand Generation & Lead Management
- Generate and nurture high-quality leads through integrated ABM programs.
- Work closely with client sales teams to generate, mature, and close opportunities across key accounts.
- Build lead nurturing workflows aligned to different stages of the buyer journey.
- Monitor pipeline contribution, engagement metrics, conversion ratios, and business impact from ABM initiatives.
3. Campaign Planning & Engagement Programs
- Drive strategic engagement initiatives including:
- Personalized email marketing campaigns.
- CXO engagement programs.
- Executive roundtables and leadership forums.
- Customer Advisory Boards (CABs).
- Webinars and virtual events.
- Custom enterprise events.
- Newsletters and thought leadership campaigns.
- PR and media briefings.
- Paid media and SEO-led demand generation campaigns.
- Account-specific content and outreach initiatives.
4. Cross-Functional Collaboration
- Partner with sales, marketing, content, creative, digital, PR, and external vendor teams for seamless execution.
- Coordinate with inside sales/calling teams to strengthen account outreach and appointment generation.
- Align campaign messaging and activities with sales priorities and account growth objectives.
5. Data, Insights & Optimization
- Analyze account engagement data, campaign performance, pipeline movement, and ROI metrics.
- Leverage CRM, marketing automation, intent data, and analytics platforms to optimize account engagement strategies.
- Continuously refine targeting, messaging, and campaign effectiveness based on insights and performance trends.
Educational Qualifications
- MBA in Marketing / Business Management or equivalent from a recognized institution.
Experience
- 10–12 years of experience in B2B Technology IT/ITES Marketing, ABM, Demand Generation, Lead Generation, or Business Development.
- Proven experience managing strategic marketing programs for enterprise or technology clients.
- Experience working with CXO stakeholders and enterprise sales teams.
- Experience managing agency and vendor ecosystems for campaign execution.
Skills
- Strong understanding of enterprise sales cycles and account-based engagement models.
- Expertise in lead generation through paid media, email marketing, events, SEO, and outbound engagement programs.
- Strong understanding of buyer personas, account mapping, and customer journey planning.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho, or similar tools.
- Excellent communication, presentation, stakeholder management, and relationship-building skills.
- Ability to manage multiple campaigns and high-priority accounts simultaneously.
- Exposure to intent-based marketing and AI-enabled personalization tools.
- Knowledge of paid media, SEO, content strategy, and analytics-driven marketing.